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August Berg's debut collection, Serenity, comes in 32mm and 40mm dials. A new modern classic, designed by renowned Danish watch designer Magnus Joergensen, Serenity is uncompromising quality, style and contemporary minimalism. The collection represents the best of Danish design traditions with a twist of modern features and colours, inspired by the Danish landscapes and scenery – from the deep blue skies and the jewel toned waters of a summer holiday.
Packaged in its signature sustainable and reusable eco-conscious bamboo box, each August Berg timepiece is identifiable by its iconic, single-domed Sapphire Crystal dial window, delivering a striking and unparalleled view into the dial with its concave shape.
Accentuated by a crown, emblazoned with the sleek August Berg infinity logo symbolising the perfect time loop, August Berg's 1950s modern vintage aesthetic, emphasizes the value of time and our relationship with it.
Each timepiece is powered by a Japanese quartz movement known for its precision, reliability, and longevity - and wrapped it in a surgical-grade double stainless steel case (316L) making each August Berg timepiece durable, corrosion-resistant and able to withstand even high temperatures. Every August Berg strap is designed with an "easy-release" function that allows you to easily switch the strap and turn up your style and look in a second.
|Dial Color||Sunray Grey|
|Case Material||Stainless Steel|
|Strap Material||Stainless Steel Milanese Mesh|
|Strap Colour||Rose Gold|
|Movement||Japanese Quartz Movement|
|Glass Type||Anti Reflective, Single Domed Sapphire Crystal Glass|
August Berg represents the gift of time. The dedication to living a fulfilling and purpose-driven life, with passion and without compromise.
A reminder and inspiration to live consciously, to be fully-present for those we love, and to achieve the dreams we dare(d) to dream of.
Time is a gift — embrace it and start living.
August Berg timepiece is identifiable by its iconic anti-reflective, single-domed Sapphire Crystal dial window, which delivers a striking and unparalleled view into the dial with its concave shape.
August Berg’s 1950s Modern Vintage aesthetic is accentuated by an oversized crown emblazoned with a sleek August Berg infinity logo to symbolise a perfect time loop, reinforcing the importance of time and our relationship with it.
A passionate, curious and creative soul, his latest artistic collaboration - August Berg’s Serenity Collection, sees the birth of a new classic look. The timepieces are inspired by the strong Danish classic design tradition, combined with a modern vintage twist.
“I am excited to have been given the opportunity to create a new design classic for August Berg and not least to share it with the world. August Berg’s story and brand ethos resonates positively with me.
It sends the timely and important message of making conscious choices with our time, for ourselves and for the world around us”, says Magnus Joergensen.
Inspired by the importance of taking time to reflect on one's life. Reflexion emphasises the importance of taking time to reflect on how you and your loved ones are choosing to spend your time. The collection reiterates August Berg's key message of 'Time spent consciously is time well-spent'.
August Berg has partnered with the Human Practice Foundation and for every watch sold, together we will give a child in Asia and Africa at least 6 months of quality education, and with 20,000 watches we will build a schoool together.
The aim is to have a long term positive impact for children, their families and their community across Asia and Africa.